Netflix Phases Out Basic Plan: What's Next for Users?

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Netflix is phasing out its basic ad-free subscription, pushing users to upgrade and ensuring a more refined streaming experience.

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Netflix is set to phase out its basic ad-free subscription plan for users in the US and France, following a prior announcement about the change.


This transition was confirmed in a letter to shareholders and further elaborated during the recent earnings call.


Current subscribers to the basic ad-free plan will soon receive emails prompting them to switch to a different subscription tier.


This decision isn't entirely new; back in July 2023, Netflix eliminated the basic ad-free option for new users in both the US and UK. Existing subscribers experienced a price hike to $12 per month last October if they chose to maintain their basic plan, with similar increases implemented in the UK and France.


The streaming service's plan to completely discontinue the basic tier was first mentioned earlier this year, with a full phase-out scheduled to begin in the UK and Canada by the second quarter of 2024. Customers are already encountering notifications urging them to upgrade their subscriptions.


Furthermore, Netflix is advancing the cessation of the basic plan in select areas where its ad-supported option is accessible.


As a result of these changes, US customers will have three subscription options:


  • Basic with ads at $7 per month,
  • Ad-free standard for $15.50 per month,
  • Premium plan for $23 per month.

For those wishing to share their account beyond their household, an additional fee of $8 per month applies.


Netflix's ad-supported plan has become popular due to its affordability, being less expensive than competitors like Disney Plus and Hulu. However, it's worth noting that not all titles are available on this plan, and users must upgrade to access specific shows and blockbuster films.


In a January earnings call, co-CEO Greg Peters emphasized the advantages of the ad-supported subscription, highlighting that the $7 plan includes two streams, improved video quality, and download options.Netflix is making significant changes to its subscription plans, particularly with the introduction of ad-supported options.


The streaming giant has emphasized the value of its content, noting the growth of its video game offerings and the addition of live sports.


After successfully live-streaming events like a comedy special and a golf tournament, Netflix is set to expand its live sports presence.


In March, the platform featured a highly anticipated tennis match between Rafael Nadal and Carlos Alcaraz, showcasing its commitment to sports programming.


Furthermore, Netflix has secured a partnership with World Wrestling Entertainment (WWE).


Beginning in January 2025, subscribers in the US, UK, Canada, and Latin America will have access to live broadcasts of Monday Night Raw, with plans to extend availability to more regions.


Additionally, international fans will be able to stream popular WWE events such as SmackDown and WrestleMania directly on Netflix.


Stay tuned for updates on Netflix's gaming initiatives and the benefits of its new ad-supported subscriptions.


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